“When looking for stuff to wear that didn't always look like I was on a workout, I found that the material wasn't quite right, or it looked too sporty, or a lot of men's clothing is just sort of ugly or bland or banal, and I wanted to add some life to it. So I came up with a concept that is the opposite of athleisure wear. It's something that I call leisletic. And so basically, it is a way for you to go out into the wilderness, to hide in plain sight in society, and to look like you were never working out to begin with.”
Elliot Matson wanted to do something different with Folklord and that’s exactly what he’s done. Taking trail running clothing and putting his own stamp on it, Matson is creating clothing that is fun and effective. This is how he stands out in such a crowded market, and the fact he designs the clothing himself is a point of pride and creativity in his life. He’s been enjoying the creative process as well as the reward of seeing people use the clothing he’s created.
I spent a year building this brand from the ground up, from the design of it to the art direction, to the writing, to the actual manufacturing of everything until it was in my hands, let alone in someone else's. When I see people actually running in it and doing what I intended to have it be done, you know, it's so cool to see that and to see people really liking it and being excited about it.”
You can get 10% off Folklord with the code “Community”. Unfortunately, they are only in the US right now, but when Canada comes on board, Elliot will let us know!
We hope you let us know what you think about the episode. I had a great time chatting with Elliot and learning more about Folklord. I hope you did as well and you will take a look at his cool company!
The Long Run
Thank you to all of you who tuned into episode 1 of The Long Run! It was a great success, we are so honoured to have Tarrant Cross Child as our first guest and I’m so thrilled to be working with Chantelle Erickson! We’re excited to bring you more like this in the future.
Food Fight Friday
The latest episode was fun as always. I really like doing this show with Jason. I was as mature as always when it came to making my choices for my foods this week:
#Naaksquad - Try it and get 15% off
I enjoy the Naak products, even if the sauces took a few tries to grow on me. They get the job done and they don’t give me any issues, and isn’t that the point? So I applied to be part of the squad to get a discount on the products I plan on using a bunch. Reach out to me if you have any questions and I’ll do my best to answer! They give me a referral code, so I’m including that today.
If you’re gonna check it out, click through this link (CTR15 for 15% off), I appreciate it.
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Music by Paolo Argentino from Pixabay
We’re on the journey to 2,000 subscribers, help us get there!
If you enjoy this podcast, I would really appreciate it if you could like, share, subscribe, or comment! I’m trying to make this the best trail running podcast it can be and I certainly appreciate your time. Thank you all and happy trails :)
Ep. 117 Folklord. With Elliot Matson